Protect the Colorado

Protect The Colorado Movement campaign is funded by Save the Colorado nonprofit organization to educate people on the severity of climate change and its impact on the river. The movement’s mission is to increase its followers and donors to protect the Colorado River from future climate change damage. The campaign identity has a lively, bold style with branding consisting of an encouraging, optimistic theme that utilizes the logo, typography, color, imagery, and animation to appeal to an environmentally passionate audience. The advertisement video will educate viewers about the river as a natural water resource by presenting daunting facts, river imagery, and ways to protect it while highlighting the mission to build awareness and protect the Colorado River together.