Denver Aquarium

Rebrand Identity

About the Rebrand

Denver Aquarium is located in downtown Denver and is committed to sustaining the life of over 500 animal species. Denver Aquarium’s mission is to support the conversation of various wildlife environments and educate its visitors on the importance of respecting the world around us. The brand’s identity has a playful, vintage style with branding consisting of a mysterious, elegant theme used in the logo, typography, design elements, and color scheme. The signage will highlight Denver Aquarium’s identity to give viewers a taste of the mysterious underwater adventure they have the opportunity to explore.

Interior Signage

Exterior Signage